At hg, we believe that healthy eating should be simple, enjoyable, and part of everyday life. Our philosophy centres around one key idea: real food. For us, eating well isn’t about trends or restrictions, it’s about celebrating natural ingredients, seasonal flavours, and meals that bring people together.
Rooted in the traditions of Mediterranean food, our menu is designed to nourish and connect.
But our mission goes beyond the plate. We've created a space where meals become shared experiences, where conversations flow, ideas spark, and meaningful connections are made over wholesome food.
Wondering what inspires every dish we serve? Here’s what guides us and fuels the movement we call the Real Food Revolution at hg:
We’re committed to using fresh, honest ingredients, no refined sugars, no artificial preservatives, no shortcuts. Everything is made from scratch by our chefs. Our food is prepared with care, and inspired by the simplicity and balance of traditional Med food.
Our cooking draws from how people ate long before processed food took over. Dishes made with vegetables, legumes, free-range meats, grains and seeds, ingredients that have stood the test of time and continue to support vibrant healthy eating today. This philosophy echoes the heritage of Mediterranean cuisine, where food is both a source of health and joy.
We let the seasons shape our menu. By using ingredients at their peak, we create meals that are naturally flavourful, colourful, and nourishing, a way of eating inspired by the Med, and one we’re proud to bring to London.
We partner with suppliers who share our values, craftsmanship and community. Even the tables and chairs in our restaurants reflect that spirit, many of them handcrafted by our in-house design studio, the hg Lab. Every element, from your plate to your surroundings, reflects our dedication to authenticity and care.
We’re passionate about the environment. That means making choices that support a healthier planet for everyone, whenever we can.
Our chefs treat every season as a new opportunity to innovate. With inspiration drawn from fine dining techniques and classic Mediterranean recipes, they craft dishes that are fresh, flavourful and full of imagination. It’s high-quality cooking, made accessible through a fast-casual format, because healthy food should be for everyone.
At the heart of our kitchen is olive oil. As the backbone of Mediterranean food, it adds richness, depth and tradition to everything from our dressings to our dishes.
At hg, food is just the beginning. Whether it’s the way we source our produce, the people we work with, or the guests we welcome every day, everything we do is part of a broader mission to support healthy eating and conscious living.
So if you’re passionate about good food and community, and you're drawn to the vibrant world of Mediterranean food, you’re in the right place.
Join us and discover how real food can build real connections.